AS Media: September 2014

Evaluation

Firstly, before starting my draft double page spread I had to firstly research, learn about journalism skills, InDesign skills, and web publishing and audience feedback.

Research

During my research stage I had to research about how piracy has destroyed the music industry. I have carried out mostly primary research by having a debate and furthermore I have mainly used secondary research such as websites. An example would be the BBC website and other which are included in bibliography. I had to use some American statistics as I couldn’t find the statistics for UK.

Journalism skills

We did not really spend a mas amount of time exploring the different types of tools a journalist would use however we have covered the basics such as picking a target audience, tone, language (formal or informal) gender, age, gratifications and demographics. We also had to pick how we are going to communicate our message across or how would a magazine or newspaper. This could be through 1^st or 3^rd person, language and sentence structure.

Firstly I have aimed my article at a younger audience between 16-24 and made for MTV, however I have realised that my article’s audience changed due to the high end vocabulary used. Then I have adapted my article for a newspaper article which then led to an older audience, perhaps 26-40.

I have made my article by using both 1^st person and 3^rd person to engage with the reader more.

InDesign Skills

InDesign was a really fun desktop publisher to use. I found it quiet easy as I had experienced with outer publishers which are quiet similar form the same company, for example Photoshop. InDesign I have used layers to make my work easy to edit when needed. I have included columns however I realised that they were to long for a newspaper article, and included pictures from the internet.

I have used another desktop publisher to help me with spelling and that was a word-processing such as Microsoft Word. This word processor helped me with spelling and grammar.

All though I have used many tools I wished I could also have used tools such as headers, captions and drop caps which may have made my newspaper article seem easier to read.

Web publisher

I have never use a web publisher so I thought it was going to be hard/ challenging however once I experiment it with it made it quite easy and fun to use. I have learned how to use “Blogger” by posting a few blogs; however I have not used as much as I could of.

Audience feedback

I agree to my feedback as my columns arrangement could of have been improved. They have also stated that I have kind of slipped away and not fully typed the article for the audience group which I have chosen. I have firstly chosen an audience in the range of 16-24 years old, however I realised that I have used much advanced vocabulary which made it seemed aimed at an older audience.

4 Targets for my real coursework:

ill have to stick to a target audience.
Make sure my layout is appropriate to the article made for, therefore a magazine.
Have a clear understanding of how present the double spread my target audience. For example appropriate language and pictures.
Try to improve InDesign skills and use more tools than just the basics.